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European Members’ Education and Networking Day – Germany


The second European Members’ Education and Networking Day for Overseas Members returns to Frankfurt on March 17.

More than 700 PGA Members work in Europe, with around a quarter of that figure working in a number of roles across Germany.

Last year’s inaugural European Members’ Education and Networking Day attracted around 40 PGA Members from Germany and surrounding countries.

Delegates will have the opportunity to hear from PGA Chief Executive Robert Maxfield about the Association’s progress over the past year and learn more about the recent changes to PGA Membership and its CPD offering.

PGA Advanced Professional, Steve Astle, will also be delivering his popular talk on the topic of ‘The Business of Coaching’.

Matthew Davies, PGA Regional Manager (International), commented “We are delighted to be heading back to Frankfurter Golf Club in March for the second edition of the European Members Education and Networking Day and I would encourage all Members across Europe to attend.

“This is a great opportunity to learn from well-respected PGA Member Steve Astle who will be delivering his seminar, which aims to help you attract more clients, generate greater revenue from your clients and, as a result, achieve a better work/life balance.”

Steve Astle added: “I’m really looking to taking my coaching business workshop to Germany in March and sharing ideas with fellow PGA Professionals on how to take back control of their coaching journey.”

To book your place click here.

For more information about the course click here.


Full details:

Course – European Members’ Education and Networking Day

Cost – £85

Course content – Do you want to attract more clients? Do you want to get more return on each client that comes through your business? Do you want to have a better work life balance? Steve Astle’s workshop is based around the concept of developing a successful coaching business that helps build towards your own ideals and meet your own work and lifestyle goals. It looks at the best way to market your coaching business, comparing traditional marketing techniques with modern social media marketing, brand development, basic marketing analytics and how to measure return on investment. It will also touch on how you can implement these techniques into your daily business, the challenges that most golf pros face and the biggest mistakes that we make in an ever-competitive environment.

Course objectives: Attendees will leave with a clear strategy of:

  • How to attract new clients through several areas including marketing strategies and improved use of social media and database development.
  • How to further develop relationships with current clients, including my main principles around the dating game and developing long term coaching programmes
  • Where they want to go with their coaching business and what they need to do to achieve it and their area of specialisation.

The morning session will look at ‘you’. A guided chance to reflect on your coaching business and your ‘Why’. It will then cover a general overview of how to attract more clients to your diary and why telling your story is important.

The course looks at the secrets behind marketing and how to use Twitter, Facebook, Instagram and advertising on social media to good effect. We will look at what role your website plays and the analytics behind it to measure successful marketing campaigns, as well as the power of an online booking system and keeping in touch with people’s needs. We will also discuss discounting vs adding value and ways this can be done. Time to reflect on what your USP is and how it can give you leverage in the industry.

In the afternoon session, we will look at why it’s most important to develop relationships and get results. We shall also look at the value of long-term programmes, client training spaces and how to manage your new busy schedule. We’ll also have plenty of time to discuss and answer some of your own questions and ensure you leave with a plan of action to have immediate impact on your business.