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Hough wins second international coaching award


Matt Hough has been named GOLFTEC’s International Coach of the Year for the second year running.

The 34-year-old, who is originally from Oldham, first ventured to the Far East in 2013 to take up a coaching role as Mission Hills in China. He moved to IMG and developed a successful academy and junior programme at Pine Rock Golf Club before pursuing a career at GOLFTEC in Hong Kong in 2017.

After progressing to become the facility’s Assistant Centre Manager, Hough now leads a team of six coaches and last year he helped generate more than $350,000 in teaching and practice sales, while teaching just short of 1,500 hours of coaching.

Hough was presented with his award at the annual GOLFTEC awards ceremony in Arizona. He commented: “I am delighted with the performance of the facility this year and also with my own individual award.

“I went to Arizona to collect the award which was an amazing experience, especially meeting with all the other award winners and regional managers. It was a great learning experience to have in depth conversations about various topics with some of the well- known coaches in America.

“Last year I moved into more of a management role. This has presented its own challenges; not only do I have to still manage my own teaching commitments, but I am also now heavily involved with the finances of the business and helping to manage our coaching team.

“With the unrest in Hong Kong it has become especially challenging over the last six months but despite this the centre is still ahead of compared to this time last year both in terms of revenue and hours taught. This is testament to the strength of the business and commitment of our client base to get better at golf.”

Founded by Joe Assell, Mike Clinton and Clayton Cole in 1995, GOLFTEC is a golf instruction and club fitting company headquartered in Denver, Colorado. With more than 200 retail locations worldwide, including the United States, Canada, China, Japan, Singapore and Hong Kong, GOLFTEC teaches more than one million lessons annually.