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Shopportunity knocks for Dan Carter


Dan Carter has wasted no time in putting his stamp on the pro-shop at Weymouth Golf Club following his appointment as head PGA Professional, writes Adrian Milledge.

Carter, 32, succeeded Des Lochrie on November 1 and opened the refurbished and newly-stocked shop 30 days later.

Getting it ready in time for the advertised opening on November 30 was a close call, however.

“We worked very long hours in the days leading up to the opening,” said Carter.

“And the carpet wasn’t down until 10.30 on the morning we were due to open!

“But it’s all been worth it – we’ve restored a lot of the original features that had been boarded over and made it more open. What I’ve got now is a brand-new shop and the feedback from members has been very positive.”

Refurbishing the shop was part of the agreement Carter struck with the club when, after two interviews, he was appointed head professional and realised a career ambition.

“It was always my goal to get a club pro’s job and run my own business,” added Carter, who spent 14 years working with his mentor Richard Blake at Upavon Golf Club before moving to Weymouth.

“Jobs like this are not easy to come by and, under Richard’s guidance, it’s what I’ve worked towards.”

Looking ahead, Carter’s primary role will be running the shop and club-fitting, but with the support of Mark Rankin, his assistant, he plans to expand the coaching side of the operation – for members, pupils at local schools, and non-golfers.

“Mark’s a year two trainee and I intend to give him as many opportunities to coach,” Carter said.

“I will also do some coaching and the plan is to take the game into schools and establish a programme of ‘Get into Golf’ sessions for all ages.”

In addition, Carter has plans to establish an in-house service centre for electric golf trolleys – a feature that proved popular at Upavon – and to set up a swing studio linked to the club’s driving range.

All of which will curtail his participation in the region’s Order of Merit events.

“I won’t be able to devote the time to play in them – at least for the first year,” said Carter, who finished tied-second in the final event of the season at the Point at Polzeath.

“But I will play in some of the regional pro-ams with Weymouth members.”