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Waterlooville celebrates new head pro Crawford


It’s been a watershed year for Waterlooville Golf Club, celebrating both its Pro-Am’s 40th anniversary and the recent appointment of a new PGA Head Professional, James Crawford.

In barely two weeks Crawford’s not only carried out a total refurbishment of the Pro Shop, but courtesy of Foresight Sports, Crawford’s got the latest tech in a brand new teaching studio as well.

Crawford explained: “I wanted to make as big an impact as possible in the first few months of my tenure here, and get the club’s members and its many visitors coming in and seeing a completely new and very different Pro Shop.”

“It’s all part of re-energising their ideas about their club pro, and encouraging as many of them as possible to see me as their first port of call when it comes to their golf, their equipment and their game improvement.”

He added: “Once we’d gutted the shop, new counters were fitted, a new office space created and most exciting of all, a new teaching studio built in. It uses the latest GC2 Quad technology, and gives me a multi-functional facility for teaching, club fitting, and practicing. And of course, I can now give members and visitors lessons all year round – a massive benefit for everyone including me!”

As a progressive golf club, Waterlooville has got Crawford deeply involved with membership recruitment and retention, putting Crawford in charge of building up its Junior section, its Ladies section and getting more men into golf.

As he comments: “We’re doing everything we can to reach and engage the local community: we’re talking to and meeting with local schools, scout and cub groups, churches and sports clubs to get as many children and their families to come to Waterlooville and try golf.”

“I’m also a coach with so that’s helping me fill up my free of charge coaching offers to women who live locally. Finally, I’m preparing a major Academy initiative to get more of the local golfers to come to the club and give golf a go.”

It’s early days but Crawford’s already having a very successful impact, both on Waterlooville and judging by the numbers showing interest, on the local community as well.