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Retail secrets to increase your sales


Don’t miss out on this fantastic opportunity to learn from an industry retail expert how to earn more, work less and secure your future. Book your place on the ‘Time to Change’ course today.

Retail business consultant Peter Durham is presenting the course and has an unrivalled wealth of experience in golf retail and business management. As head of membership services for more than six year, Peter has the knowledge and expertise to help you achieve your retail goals.


Course Title: Time for Change
Start/End date: 17/09/2019
Level: Intermediate
CPD Points: 25
Maximum Places: 30
Cost (Member): £42.00
Course Introduction: 35% of PGA Members who responded to the PGA Members’ Survey indicated that they need and want more support with their business planning and management and a further 20% indicated they wanted help with retail and merchandising. The PGA have listened and have developed relevant retail and business CPD courses and offer bespoke retail and business support through the Business Relationship Officer (BRO) Team. The PGA are taking the next steps in this area and have now sourced Peter Durham, a retail expert within the industry, to deliver an EXHILARATING and LIFE CHANGING two-day CPD event, for PGA Members, with support from the BROs.
Course Content: Over the course of the two days, you will learn how to make 2020 your most successful year ever, both financially and in terms of job security. You will go away with an action plan to increase your profitability, put you at the heart of the golf club and give you a better work-life balance – all while protecting your future as a PGA professional. Don’t miss this chance to learn how to earn more, work less and secure your future! You do not have to attend both days. Members can attend one or both days and will need to book onto both events if they want to attend the 2 days. An extra 10 CPD points will be awarded for attendance at both days. Day One will focus on proven retail initiatives that drive profitability by creating an exciting retail environment and exceptional customer service. Subjects covered will include: • The secrets to increasing turnover and profitability • Creating an effective store layout • Effective merchandising to increase impulse sales • Promoting your services, including ticketing and signage • Introducing a structured custom fitting process • Introducing a sales and service agenda to deliver outstanding customer service • How to put together a marketing events calendar • Product knowledge training • Creating an action plan
Course Objectives: The combination of these two seminars will give you all the ideas and tools you need to make 2020 your most successful year ever.
Required equipment:
Venue information: PGA National Training Academy
The Belfry
Sutton Coldfield


To book your place on Day One click here.

To book your place on Day Two click here.