The PGA’s #WeLoveGolf campaign, which launched in May 2018, continues to go from strength to strength. As well as providing a platform for The PGA and its Members to promote the sport to non-golfing women, it is also giving an important insight into the reasons why women do and don’t start to play golf.
Social media continues to be the driving force behind #WeLoveGolf. The addition of dedicated @WeLoveGolfPGA Instagram and Twitter accounts have had an immediate impact on the campaign growing, organically, to reach new audiences and drive traffic to the www.facebook.com/WeLoveGolfPGA page, which now features more than 50 Members.
We Love Golf in numbers
Facebook: 672 follows, Total reach – 239,923
Best post is 10 Reasons to play golf –21,803 impressions
Twitter: 446 followers (since February), over 200,000 impressions
Instagram: 318 followers in less than 4 months
The campaign extended its reach beyond social media in November last year with two pilot taster events. These were such a success that 25 more have been scheduled across the UK & Ireland this year. The first four events were held on International Women’s Day and attracted nearly 150 women who had never played golf before. The majority of these women are all now learning to play with PGA Members, which proves the desire and interest in golf amongst women is much stronger than originally thought.
PGA head professional, and coach of the We Love Golf sessions at Wicklow Golf Club, Louise D’Arcy commented: “I was blown away by the number of women that signed up and their courage to step out of their comfort zone and try golf at the #WeLoveGolf event at Wicklow. Despite some rain and wet conditions, they all had great fun with the different golf shot challenges and everyone made some new friends!”
The #WeLoveGolf recruitment and retention pathway is based on the same insight and interviews conducted with Members across the world. It starts with marketing a free taster session, lasting around one hour, after which the women are offered the chance to sign up to a paid for 6-8 week group coaching programme. The retention model that works best for PGA Members at this point is a transitional membership which includes golf coaching.
Plans for the year ahead include two extensive #WeLoveGolf legacy projects, one leading up to the AIG Women’s British Open and another in conjunction with the Scottish Government and The Solheim Cup. The PGA is working with six venues in the vicinity of each event to create beginners’ sessions that will culminate in Tour Player lead experiences at Woburn and Gleneagles respectively.
Jonathan Wright, The PGA’s Golf Development Executive, commented: “We are beginning to see that communication is the key to encouraging more women to come and try golf. Many of the women who are taking part in our events have never been invited to a golf club or to hit a golf ball. The opportunities we are creating appeal to them because they offer the chance to learn something new, become part of a community and make new friends. This is really valuable insight and our plan is to widen access to the knowledge we have gained over the coming months.”
To open the #WeLoveGolf campaign to even more Members, there will be a new online resource launched in the coming months that will enable members to create and deliver their own #WeLoveGolf campaigns. Members will be given access to everything they need to promote and deliver the pathway that has so far successfully attracted and retained women though We Love Golf events.
#WeLoveGolf – How to get involved
#WeLoveGolf is The PGA’s golf development campaign. It focuses on encouraging more women, girls and families to play the game and connects them to PGA Members. All Members can take part in the campaign, here’s how.
We have engaged with PGA Members across the world to discover what makes a successful women’s programme – these case studies can be found on The PGA website. In addition to the case studies, we are developing a guide to help Members successfully recruit and retain women, and this will be available shortly.
The hub of the campaign is the #WeLoveGolf Facebook page – a place where we share stories and insights as well as connecting PGA Members and female golfers. We have also launched dedicated Twitter and Instagram accounts to help with the PR drive @WeLoveGolfPGA
How can I get involved?
- Visit, like and connect with the Facebook page (facebook.com/WeLoveGolfPGA).
- Share #WeLoveGolf content with your golfers and encourage them to follow the pages.
- Follow the #WeLoveGolf Twitter and Instagram accounts (@WeLoveGolf PGA).
- Use the hashtag #WeLoveGolf in any of your own social media posts.
- Use the We Love Golf logo in any promotion you’re doing.
- Share your success stories with us by emailing WeLoveGolf@pga.org.uk
- Use the We Love Golf boards to take photos of you and your golfers and share on social media using #WeLoveGolf